Our Team


Kirsty Copeland

Kirsty Copeland, Director of Operations at Rock River Research, brings over a decade of expertise in delivering transformational and digital change for organisations. Her consultative and project management experience spans multiple industries and continents, including key roles at the University of Dundee, Mercy Health Australia, and Wood Group.

Kirsty is also the Artificial Intelligence Operations Manager in the newly formed Hutcheon Mearns AI division. Kirsty's strength lies in her ability to drive organizational efficiency through the strategic implementation of new systems and processes. Her international background has honed her skills in navigating diverse business cultures and implementing global solutions.

At Rock River Research and Hutcheon Mearns, Kirsty combines her HR expertise with her experience in ERP system implementations to optimize the intersection of people, processes, and technology. Her multifaceted background ensures smooth operations and facilitates the successful integration of AI solutions for clients across various sectors.

Keith Copeland

Keith Copeland, Technical Director of Rock River Research, is a seasoned IT leader with over 17 years of experience transforming businesses through Artificial Intelligence (AI) and advanced technology. His expertise spans AI integration, data analytics, and software engineering across critical sectors like education, logistics, and service delivery.

Keith also serves as the Head of Artificial Intelligence at Hutcheon Mearns, a well established professional advisory and financial consulting firm based in Scotland, who have recently added the AI service to their suite of offerings. Keith and his Hutcheon Mearns colleagues work with clients to achieve tangible efficiencies and cost savings through the identification and then implementation of the most appropriate AI solutions.

With a proven track record at EDINA (University of Edinburgh), Jade Logistics Group, and CSC, Keith excels in managing large-scale IT projects and deploying AI/ML(machine learning) in real-time environments. He is committed to employing best-in-class business practices focused on enhancing efficiency, slashing operating costs, and delivering innovative products, fully capturing emerging market requirements. His experience on AI ethics boards ensures responsible implementation, making him an invaluable asset for enterprises seeking to revolutionise their operations.

Keith's unique blend of technical expertise and strategic vision positions him as the ideal partner for organizations looking to confidently navigate AI integration, from strategy to practical application, driving efficiency and innovation in an AI-driven world. Contact Keith at Hutcheon Mearns on artificialintelligence@hutcheonmearns.co.uk