Our Team


Kirsty Copeland

Kirsty Copeland, Director of Operations at Rock River Research, brings over a decade of expertise in delivering transformational and digital change for organisations. Her consultative and project management experience spans multiple industries and continents, including key roles at the University of Dundee, Mercy Health Australia, and Wood Group.

Kirsty's strength lies in her ability to drive organizational efficiency through the strategic implementation of new systems and processes. Her international background has honed her skills in navigating diverse business cultures and implementing global solutions.

At Rock River Research, Kirsty combines her HR expertise with her experience in ERP system implementations to optimize the intersection of people, processes, and technology. Her multifaceted background ensures smooth operations and facilitates the successful integration of AI solutions for clients across various sectors.

Keith Copeland

Keith Copeland, Technical Director of Rock River Research, is a seasoned IT leader with over 15 years of experience transforming businesses through Artificial Intelligence (AI) and advanced technology. His expertise spans AI integration, data analytics, and software engineering across critical sectors like education, logistics, and service delivery.

With a proven track record at EDINA (University of Edinburgh), Jade Logistics Group, and CSC, Keith excels in managing large-scale IT projects and deploying AI/ML(machine learning) in real-time environments. He is committed to employing best-in-class business practices focused on enhancing efficiency, slashing operating costs, and delivering innovative products, fully capturing emerging market requirements. His experience on AI ethics boards ensures responsible implementation, making him an invaluable asset for enterprises seeking to revolutionise their operations.

Keith's unique blend of technical expertise and strategic vision positions him as the ideal partner for organizations looking to confidently navigate AI integration, from strategy to practical application, driving efficiency and innovation in an AI-driven world.